Jan Algoed, sometimes referred to as AdNerd senior junior, has been working as a copywriter for LVH. He left the pen aside to start his own freelance company 'The Little Shop', working for many both national and international advertising agencies as a digitalist.

In 2000 he founded Atmosphere BBDO together with Gert Pauwels. As creative director he led the creative team. He became an online creative director when Atmosphere BBDO joined forces with Direct BBDO and Proximity Brussels to become Proximity BBDO.

Almost two years later, in November 2008, he became a full-time AdNerd, together with Bart.

. Their first realization were the very successful 'Digital Natives' sessions, held in Living Tomorrow. Short after, they became head of the AdNerds division, the digital talent pool of Proximity BBDO.