Bart Muskala, also known as AdNerd junior senior, started working for Atmosphere BBDO 5 years ago. He worked as an account with a passion for online communication. When Atmosphere BBDO, Direct BBDO and Proximity Brussels bundled their strengths to become Proximity BBDO in July 2007, he became Account Director.

Missing the purely online communication, where his heart lies, he started a new division called the Digital Project Managers. He led the team for one year and then became a full-time AdNerd, together with Jan.

Their first realization were the very successful 'Digital Natives' sessions, held in Living Tomorrow. Short after, they became head of the AdNerds division, the digital talent pool of Proximity BBDO.