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AdNerds are Proximity BBDO's radical digital division, focussing on the intersection of advertising and technology.

 

@AdNerds#FollowFridays

13-20-27 Nov / 4 Dec / Living Tomorrow / 12-14u.

Free seminars about Connected Marketing Communication, four Fridays in a row.

Last year, during our "Digital Native" sessions, we covered topics like social media, listening, mobile, online advertising and the future of the web.

This year we call those sessions "FollowFridays". We will make it absolutely worthwhile, just like we did last year. The sessions will be sharp, insightful and instantly useful. On top of that, we are giving away one iPhone 3GS to one of the subscribers. All you have to do is register now

Location: Living Tomorrow, Vilvoorde, Belgium

register now

These are this year's subjects:

11/13/2009Fri, Nov 13The Decline of the Destination Web.
The Rise of the Social Web.
And how to Ride the Trend.
The number of visitors to destination sites is steadily shrinking. The explanation is simple: people spend more and more time on social platforms. In this session, we take a closer look at the phenomenon, and explain to you which are the possible strategies to ride the trend.

tags

social media - Facebook - Twitter
portable web - aggregator - syndication
replacement - social tools


11/20/2009Fri, Nov 20The Shift from a Disconnected to a Hyper-Connected World.
And how to Reach Consumers.
Technology has become an integral part of everyone's life now. Advertisers can reach out to consumers in totally different ways now. This is the time to start questioning the ways you've always been campaigning. And to start looking for alternative and better ways to communicate with consumers whose communication habits have fundamentally changed.

tags

social media - integration - mobile
behaviour change - digital - everyday life


11/27/2009Fri, Nov 27The End of Paid Media.
The Value of Social Currency.
And how to Earn it.
Since the so-called 'social media revolution', media no longer means paper. It means people. The same people who have more and more tools at their disposal to easily dodge your very expensive ads, banners and commercials. So, what can you do to earn their attention? And better yet, what can you do to earn their engagement?

tags

social media - Facebook - Twitter - viral
value market - social object - currency
social


12/03/2009Fri, Dec 4The Future of Advertising.
And how to Make it Work for You Today.
This is the session where we get a good go at the future of advertising. But rest assured: we won't be talking about 'vaporware' (i.e.: not too much). But we'll show you how the future is already here. And how you can successfully turn it into a smashing marketing hit today.

tags

social media - ar - mir - mt - mobile tagging
future - semantic web - augmented reality
mobile image recognition - pervasive web




Subscribe now, seats are limited.

Although our sessions are free, last years attendants thought they were pretty valuable. Seats are limited. So, don't miss out on all the cool and useful stuff we'll be discussing. Subscribe today. Subscribe now.

Register now

The Slides

Underneath you can find all slides from our #FollowFridays sessions.


More info

Quotes from visitors of last year's sessions:

Nogmaals een dikke proficiat met de hoge kwaliteit van content & presentatie van daarnet!
Iris Decreus, Brand Manager NikeRunning & NikeWomen.
Ik vond het interessant en kom zeker terug.
Christine Delarue, Head of Brand Management & Product development Brussels Airlines
 
 
 

See what last year's sessions were like.

 
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