Comments for AdNerds

Comment on #FollowFridays 3 – The End of Paid Media, The Value of Social Currency by Link Me Up, Kelly! « A Muse or Amuse?

Link Me Up, Kelly! « A Muse or Amuse? — Wed, 24 Feb 2010 18:09:48 +0000

[...] The End of Paid Media, The Value of Social Currency [...]

Comment on Would you trust your digital agency with your brand? Some question by Forrester. by Rob van Alphen

Rob van Alphen — Tue, 16 Feb 2010 13:00:24 +0000

Yes, you’re customer is more powerful than ever before and co-influences your brand/reputation.
Yes, the way of communication has changed from push to pull to dialogue.
Yes, multi-agency models often are the only (visible) solution, but incosistency will be the result.
Yes, the consumer is a consumer and real & digital life are converging
Yes, the balance has tipped, but it still all depends on your target group and objectives.

and Yes companies need change management to truly become an open organization ready for the digital world of the future: the ‘Über-connected organization’. Mostly what you’ll see is the typical ‘Bandwagon-effect’: chasing all things “social” without thinking about being
So, indeed, we do not need a ’social media strategy’:what we need is a brand building strategy.

Good write-up!

Best,
Rob

Comment on Why the ‘creative idea’ has become relatively unimportant. by why the creative idea has become relatively unimportant | moof twittert

why the creative idea has become relatively unimportant | moof twittert — Fri, 29 Jan 2010 23:35:50 +0000

[...] why the creative idea has become relatively unimportant Posted by moof grafisch ontwerp bureau on January 29, 2010 at 11:34 pm. http://www.adnerds.be/2010/01/29/why-the-creative-idea-has-become-relatively-unimportant/ [...]

Comment on RFID makes the web sneak into the real world by fajerwerki

fajerwerki — Sun, 13 Dec 2009 12:07:38 +0000

I just want to tell you that your blog is very interesting, bookmarked

Comment on Newspapers, don’t say we didn’t warn you! by Kate-online

Kate-online — Sat, 12 Dec 2009 09:21:35 +0000

Ja, waarschijnlijk dus het is

Comment on Follow Fridays by AdNerds » #FollowFridays 3 – The End of Paid Media, The Value of Social Currency

Mon, 30 Nov 2009 11:11:41 +0000

[...] [...]

Comment on Follow Fridays by AdNerds » #FollowFridays 2 – The Shift from a Disconnected to a Hyper-Connected World.

Tue, 24 Nov 2009 09:30:22 +0000

[...] the second session of our #FollowFridays sessions, we discussed how consumers have changed a lot compared to years ago. We live in a world that is [...]

Comment on Jan’s small chat with the Digital Marketing First crew by Ubbe Descamps

Ubbe Descamps — Tue, 17 Nov 2009 22:15:20 +0000

well done Jan.
Looking forward to next friday!

Comment on Follow Fridays by AdNerds » Jan’s small chat with the Digital Marketing First crew

AdNerds » Jan’s small chat with the Digital Marketing First crew — Tue, 17 Nov 2009 20:49:46 +0000

[...] was all about the future of advertising, which we will be sharing with you after our last #FollowFridays session (December 4). In the meantime, feel free to boost Jan’s ego by granting him the views he [...]

Comment on Follow Fridays by AdNerds » #FollowFridays 1 – The Decline of the Destination Web, The Rise of the Social Web

Tue, 17 Nov 2009 13:13:58 +0000

[...] November 13 was our first of “Four Free Friday Sessions” as we baselined our #FollowFridays sessions. Four weeks in a row, we will be giving a one hour speech in Living Tomorrow’s Aula filled [...]