AR is a technology which ‘enhances’ or ‘augments’ what you observe in real life with digital content in real time. That digital content can be 3D-imagery, simple text balloons or anything in between.

Mandatory, of course, is some kind of screen for the digital content to be projected on. Think your car’s windshield. Think any  phone equipped with a camera and an internet connection. Think headmounted displays. Think eyewear, as in ’surprisingly ordinary looking glasses’ or even contact lenses (hey, the glasses exist already but the contact lenses will soon follow, we gather).

Once you’ve discovered it and start to think about it, the marketing communication potential of this emerging technology becomes blaringly obvious. Especially when every single one of us will soon carry around everything that is needed to start the experience.

Enjoy the podcast.

PS: Keuninx & Xtension win a Poken or a Touchatag. Please contact us (adnerds@adnerds.be).

People going to great lengths in order to make great looking avatars so they can dive handsomely into the virtual world, should definitely relax. Because things happen to work out quite the opposite way. It is the web that is sneaking gradually into the real world. Because more and more ‘things’ out there get connected to the internet somehow.

One technology helping to bridge the real and the virtual world, is called RFID. This podcast explains all about it. About how RFID helps connecting everything in the real world to the internet.

Although the subject is not actually ‘hot’ (RFID has been patented in 1973!), it sure has some real marketing communication potential. Over the years, it has become a lot more affordable and some advertisers (like MINI in 2007 already!) are using it in some pretty cool campaigns . We also used RFID to help make our latest Pepsi campaign a real success.

Before we forget, we also included our Multi-Mania Awards movie that gives an overview of 4 students’ work. Congratulations Jan with your award for your iPhone app!

The internet has been a two-way mass medium for a while now. But before that, politicians and advertisers alike, could easily get away with sweeping people under the rug only to stop doing so and play mister Nice Guy whenever there was a camera close enough.

Not anymore. With the internet being a two-way platform, politicians and advertisers alike are being scrutinized by the public 24/7. And pinned to the wall every time they’re not being authentic. Rightfully so. Because ‘not being authentic’ means ‘lying’ in my dictionary. And my mom has always taught me lying is something you simply don’t do, isn’t that right mom?

So, politicians and advertisers, you better listen up and do as my mom says. She’s a wise woman. And since she has learned everything about the internet, she has the means to crucify you the moment you’re not “being authentic”.

Your means of defense? Listen to what the people, aka consumers, say about you. So at least you know what you’re doing right and wrong. And it’s a good idea to take it one step further, join the conversation and act accordingly.

That is what our third podcast is all about: listening to consumers.

If you’ve missed our previous post about listening just click to read.

Enjoy.

We introduce the benefits of groups and pages. We give an overview of some announcements Facebook made about the new page layout. We talk about applications and Facebook Connect. We take a closer look at some cool implementations of Facebook Connect in order to give you a clear view on what  is and might be possible.

As a little extra – “something completely different” – we show you how DeadMau5 has a nice idea for the music industry with its iPhone-app.

The speed at which Facebook is reinventing itself and at how marketeers are adopting its possibilities is incredibly fast. As fast as it is still growing. Last week there was a hassle about Facebook owning your data, Facebook’s reaction saying this isn’t so, the turn back to the old TOS and this morning I noticed that Facebook is actually involving people in the creation of their new TOS.

For up to date information check out the Inside Facebook blog and take a subscription on the Facebook Marketing Bible just as we did. Only, now you get a 25 dollar facebook ads trial with it.

For this first episode we decided to start with Twitter, explaining what it is and why it is useful for a marketeer. You’ll notice us giving some clear examples, both of national and – most of the time – international uses of Twitter. We’ll explain in a few minutes what it is and we’ll give you some proof of the enormous growth of Twitter.

Each episode will consist of a set of predefined chapters, just like this one: hot potato (which is the main topic explained in an inspiring example, e.g. Twitter in this episode), huh (a more hands-on tutorial on what Twitter really is), reality check (best case examples of around the world), explosive stuff (a kind invite to follow our sessions live!), feedback (well, there is not much to say in this first episode) and next session (where we outline what to expect from next episode).

Hope you enjoy it and feel free to add your comments using the form below or using our feedback tab on the left. And make sure to connect using Facebook by clicking the facebook button on your right.

Please stay tuned and if you haven’t subscribed to our podcast yet, please do so by searching for AdNerds on the iTunes store. Or by clicking here.