Adnerds

Friday, November 27, was the day of our third @AdNerds #FollowFridays session. Due to  heavy rain and traffic jams, there were more no-shows than the previous weeks. But the auditorium at ‘Living Tomorrow’ was still reasonably filled with marketeers and advertising professionals from all around the country. As we explained in the second session, this time we would expand on how to tap into the netwerk effect. Preferably using a clever social media approach.

In a world where the consumer decides whether you – the advertiser – is in or out and where your brand is what consumers say about it, you only have  two options: you either invest in media and/or in content. Today, media no longer means paper, media means people. That’s why investing in content definitely is the better option. We showed several examples of companies already bringing this insight into practice: Coca Cola has recruited 3 young people to travel around the world as happiness ambassadors in 2010 with it’s Expedition 206, Samsung  has recruited about 60 people to report on  the Vancouver winter games with the brand new Omnia 2, and Ford rolled out a brilliant social media campaign called “Fiesta Movement”.

If at this time you are not  ready yet to invest in content, but do care for some social media efforts, we discussed some options for investing in media. We showed examples of social ads or the somewhat more expensive engagement ads (on Facebook) and a deeper Netlog integration by means of games or Netlog skins.

We concluded with some screen captures of the AdNerds listening tool (more info soon!). It is currently being used by Telenet and it is almost ready to be rolled out for our complete client base. If you want to stay informed about our social media tools (there are more in development), feel free to drop us a line (info@adnerds.be).