Adnerds

During the second session of our #FollowFridays sessions, we discussed how consumers have changed a lot compared to years ago. We live in a world that is hyper-connected in many ways: we are all multi-tasking – watching TV while chatting on the PC, texting with our cellphones and cooking our dinners while … (you get the picture) – enabling advertisers to tap into our lives on an everyday basis. And we do all of this with as many friends as possible, connected via mobiles, internet-connected address books and – most important – via social media.

This enormous change had an enormous impact on our brains and how they are wired. We all grew “jumping brains” as a result and as soon as we are in a connected world (pixels instead of paper for instance), we operate by other rules: we no longer want to pay for content, especially not when there are ads involved. We have no problem with Google putting ads next to articles with the same content (although newspapers put advertising as far away from the editorial content about the same subject).

As AdNerds, we believe that putting digital in the center of your marketing communications is the only way to be successful in the future. Offering digital solutions, based on traditional insights can be fun for sure, but it’s not a long-term, viable solution. Digital solutions based on the understanding of hyper-connectivity, both technologically AND on a personal level (the network effect!) is what will make you stand out, what will make sure your campaigns are successful, have that ROI you are looking for.

The session gives an overview of applications that are hot – and those that are not. We end with an exercice on how a digital view on newspapers can make up for a viable business model with additional revenues for publishers, without the need for major changes or getting rid of paper.

Hope you like it, your comments are highly appreciated…