Adnerds

Friday, November 13 was our first of “Four Free Friday Sessions” as we baselined our #FollowFridays sessions. Four weeks in a row, we will be giving a one hour speech in Living Tomorrow’s Aula filled with over 150 marketing professionals.

In the first session we discussed how major companies are changing the approach of their corporate websites in order to face the steep decline of visitors. Visitors, who are all floating towards the social web, are spending most of their spare time over there instead of on your (and your competitor’s) brand sites. Smart brands are syndicating their content to the places where consumers are spending time (Kraft Foods), they are integrating with the “source of evil” – social media platforms – (Ben&Jerry’s), aggregating social and user generated content on their websites (you got to love the Skittles example) or they are really tapping into consumer’s daily lifes (WiskIt enables you to erase unwanted Facebook pictures, how useful is that?) and connecting with them on a very personal level (the Nike+ platform).

You can find all slides underneath and pretty soon, we will update those slides with the audio file recorded during our session. We welcome any feedback on the slides or the session in the comments.