Adnerds

This week was a busy one: Jan went to pick up the Adobe Max Award we won for our Pepsi Max project we did earlier this year (and blogged about). I am sure he has lots of stories to tell and will do so next week. I had to present on an Adobe seminar in Antwerp with my colleague Henny from Proximity BBDO. This was rather funny since Henny is our offline direct marketing expert. He is – in many ways – a contrast with Jan and myself. And still, I learned a lot during the last few days preparing the presentation together.

We wanted the “show” to be some sort of a duel between offline and online to end u with a cross-media, hybrid solution where the best of both worlds meet each other. Henny would talk about Vögele’s theories, I would show some proof how the Internet shaped the future of advertising and how it changed how marketeers their job is done today. We ended up with a nice story (that you can find below) and noticed that – no matter how old Vögele’s theory might be – some basic principles and common sense reasoning are still very actual today. Also for our “online metier”.