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Why nerds will rule the world, conquering advertising first

May 21, 2009 6

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As you may have read in our previous post, we sponsored this year’s edition of Multi-Mania, Belgium’s largest (and free!) multimedia festival with guest speakers from all over the world. AdNerds were one of the speakers in the main room. Over 600 students and technology inspired creatives from mainly Belgium, but also Norway, Spain, Portugal, Germany, France and the UK attended our session: “Nerds will rule the world, conquering advertising first”. Most thought it was more than OK and tweeted it (true, we asked to tweet). Many of them requested our slides, which can be found both on slideshare or included in this post.

AdNerds Multi-Mania Award

In the evening, before the party kicks of, 9 different awards are handed out to the school’s students during the Multi-Mania Awards Show. This year, AdNerds awarded three students with a first industry award: the AdNerds Multi-Mania Award. There were seven entrees and four of them were selected by our hotshop colleagues, all (or better – most of them) former students at PIH. They decided which of the seven were selected as the nominees and who won. They based their votes on two simple criteria: 1) Is it technologically inspiring? And 2) Is there a marketing communication potential use?

Have a look at the video to see the 4 nominees and the winners our team selected.

 

Slides

 

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