The New Publicness – Opportunities For Advertisers
February 17, 2009 2
Yesterday, Jan and I were invited to talk on Stichting Marketing’s Data Driven Marketing expert group. A task force of advertisers and agencies, that has meetings like the one we joined yesterday, discussing several topics working towards a yearly congress (this year it will be held on May 7th and we will be speaking as well).
We had a talk about Facebook (the biggest part of the evening) and explained Twitter a little more. The group was familiar with Facebook, yet its benefits for advertisers (the newsfeed advantage, the amount of data that is out there to tap into, …) seemed not to be all that clear. It became a very lively discussion ranging from privacy concerns (yes, even advertisers and agencies have concerns here!) over opportunities to listen and learn to questions regarding how to benefit from all Facebook data in a thought-through CRM-approach.
We hope you enjoy our presentation underneath, feel free to comment or ask us for more info.
Slides
2 Comments
Leave a reply
Expertise
- Adobe
- Advertising
- awards
- business model
- innovation
- marketing
- media
- mobile
- newspapers
- ORM
- personalization
- RFID
- semantic web
- socialmedia
- social media
- technology
- trends
- vision
AdNerds Insights about facebook
Subscribe to our BookmarksThere are no related lifestream subjects available.
Stay up to date
Community
Become a member of the AdNerds community and stay up to date about all things happening at the crossing of advertising and technology.
As a member you will be able to:
- Connect with other community members
- Add comments more easily
- Invite friends from Facebook
- Share items with one click with your Facebook friends
- Be reminded every time there are new updates
- Create a reading list that includes all your favorite articles
- See what your friends are reading, bookmarking and commenting on
Arnout Everaert says: February 21, 2009 @ 00:16
someone becoming desperate :)?
tip van de dag: onderstaande checkbox niet reversed zetten. kan storend werken…
Bart Muskala says: February 21, 2009 @ 10:25
hehe, nee, was eigenlijk iets aan ‘t testen > auto-posten naar facebook ‘by default’. Maar gemerkt op FB developer forum dat daar nog wat problemen mee zijn precies. En daar had ik 10-tallen pogingen voor nodig ;-)