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The Digital Natives sessions are over. And they were a success.

For 6 weeks (from November 13 until December 18) we held 6 sessions about the Digital Natives, persons who grew up with digital technologies. Since they grew up with computers, mp3 players and mobile phones their brains are wired differently than most of us. That is one of the reasons Don Tapscott describes them as the smartest generation ever in his new book ‘Grown Up Digital’. We wanted to inform marketeers and advertisers involved in every day campaigns directed at this specific target group how to make sure their actions are 100% on target.

Our hands-on sessions (well, 4 of them, we had one introduction and an outroduction) were held in the House of the Future, Living Tomorrow in Vilvoorde, near Brussels. We couldn’t imagine a better place for our sessions to take place.

Session 1: The Digital Revolution. We talked about how not only people are changing due to the digital possibilities, but also about how businesses changed massively lately. We showed examples of industries that were both positively and negatively influenced by the Internet.

Session 2: Generic and Niche Social Platforms. You probably know – or at least heard about – Netlog, Facebook, MySpace or LinkedIn. And you might have heard of A Small World, Shelfari or Ravelry.  Youngsters spend lots of time on those sites. And as a marketeer there are tons of possibilities of leveraging those platforms capabilities to your benefits.

Session 3: Online Advertising. Traditional online advertising is ‘passé’. And new channels, rules and possibilities are already queuing the line to take over. We have a deeper look at social network advertising and talk about viral, free and video marketing.

Session 4: Listening to Consumers. Two-way is one of the most used terms to point out the difference between web1.0 and web2.0. But conversations are only relevant if you start listening first. Understanding what your customers are talking about should be a priority.

Session 5: The Portable Web. Often confused for the mobile web, we talked about widgets, gadgets, desktop applications, embed codes and how portability are the new way of spreading your message.

Session 6: The Future of the Web. We ended our sessions with 4 predictions about the Future. We discussed the semantic web, the future of mobile and more interesting possibly next steps for the 15-year old Internet.

More info on our Digital Natives website.

All slides were posted on our Slideshare account and we made video’s about all sessions that were put online on our blip-pages. Or you can just have a look at all of them underneath.